Valkyrie Industries and ASICS Unveil Innovative VR Fitness Game
We are excited to announce our partnership with ASICS, a global leader in athletic footwear and apparel. Together, we have launched the ASICS VR Fitness Game, which made its debut at SusHi Tech Tokyo, in 2024.
Immersive Virtual Running Experience
The ASICS VR Fitness Game represents an exciting innovation in merging fitness and virtual reality. At SusHi Tech Tokyo, attendees experienced ASICS’ first virtual running game, developed by Valkyrie Industries. This engaging experience combines stunning virtual mountainscapes with gamified workouts and competitive challenges.
"Creating new kinds of virtual experiences fully customisable based on our clients’ needs enhances our product offerings," said Kourosh Atefipour, CEO & Co-founder of Valkyrie Industries. "Our collaboration with ASICS marks a significant milestone in our mission to revolutionise fitness, providing users with immersive and competitive workout experiences in virtual reality."
Advancing Fitness Through Technology
The ASICS VR Fitness Game offers users engaging exercises guided by a virtual trainer in nature-inspired environments. This innovative approach aligns with ASICS' VISION2030 strategy, which focuses on creating quality lifestyles through intelligent sports technology.
"Our partnership with Valkyrie Industries aligns perfectly with our vision to ensure everyone can engage in exercise and sports throughout their lives, promoting good health both mentally and physically," stated the Chairman and CEO of ASICS Corporation.
Shaping the Future of Fitness
Our collaboration with ASICS highlights the critical role of innovation in the sports industry. By integrating advanced XR technology with ASICS' commitment to quality and accessibility, this partnership aims to redefine the future of fitness.
"We're proud to work with renowned partners in fitness, well-being, and healthcare to bring innovation to the forefront," added Kourosh Atefipour. "Together, we're dedicated to further developing our products with a scientific background, ensuring our customers receive the best possible experience."
Join the Movement
The successful unveiling of the ASICS VR Fitness Game at SusHi Tech Tokyo is just the beginning. Valkyrie Industries and ASICS are committed to creating inclusive, accessible, and enjoyable sports experiences for all.